Medallia Rebrand

In 2018 along with their new website Medallia released a new design system to carry across all marketing touch-points. Stemming from the idea of Medallia as a north star to their customers, each piece of the brand was re-developed to push forward this philosophy. Starting from the logo, the CEO pushed for a “refresh” as opposed to a complete re-thinking, keeping the brand equity built in their 17 year history. Following the theme of a guiding light, color, shadow, and depth was brought in to apply across assets bringing a consistent focus and energy.

brand elements collage
brand signage, shirts, slide, app, tradeshow, website samples
New logo alternates
a tertiary palette with suggested ratios of use and a touch of warm tradition
illustrated icon set built with flexible constraints
modular people illustration set
modular isometric people illustration set
isometric illustration applications
people illustration web and collateral applications
styles for key asset types to represent compelling data
Brand guidelines landing
brand guide booklet
Print brand book design
sample of collateral redesign
A sample of redesigned marketing and sales collateral
START Book Design
Potted Plant App