Built on Blocks CMS

Built on Blocks (BoB) is Auth0’s in-house built CMS to accommodate the wide ranging integrations and users on the site. Started in Q2 2020, I took over with a fellow designer to take the tool from prototype to launch and rollout. By coordinating sprints including user tests, prioritization and feasibility assessments, design and development, we quickly identified problem UX areas and addressed them with limited  time and resources.


  • Brad Matsushita
  • Bárbu Mercedes Cruzado

Sprint Cycles

  • Two 4-week phases